Not Enough Room on the Packaging? Give Every Product Its Own Page
A QR code on the box or the shelf lets a product say everything the packaging has no space for.
The MyPersonalQR team1 min read · 21 May 2025
You have spent weeks on the packaging. Then you reach the back panel, and there is room for a barcode, a few small icons and one line of care instructions.
Everything else you wanted to say gets cut, or shrunk until nobody can read it. The materials, the sizing, how to look after it, the story of how it is made. A shopper standing in the aisle is left to guess.
A code gives the product somewhere to say the rest. The shopper only reads the part they came for.
The box has a few centimetres. The page behind it has as much room as you like.
Say everything the packaging can't
The details that never fit on a label can live on a page, one tap from the product.
- Full specifications and materials
- Photos the box has no space for
- How to use it and how to care for it
- Warranty and safety information
- A way to ask a question before buying
Fix a mistake once, on every unit
If something on the page turns out to be wrong, you correct it once. Every unit already sitting on a shelf is now right.
Printed detail gives you no such option. The only fix there is new packaging.
Shelf edges and shop windows
A code on the shelf edge can carry the detail that won't fit on the label. A code in the window keeps selling after you have locked up for the night. Both can be edited, so a seasonal change is an edit and not a reprint.
Learn what shoppers look up
Scan counts per product tell you which items people want to know more about. A lot of scans right after purchase usually means the instructions on the box are not clear enough.
A scannable square next to the barcode is also becoming more common on products, so getting used to a product page now is easier than doing it in a rush later.
Related reading: Where to Put a QR Code So People Actually Scan It
Try it on a code of your own. It takes a few minutes.